How long does a typical research project take?
I can do it in as little as 1-3 days, but usually it’s about a week.
Do you only conduct customer interviews by phone and video?
Not at all, but I’ve found it’s the fastest, most cost-efficient way to get the interviews done. This speeds up the project and gets quicker buy-in from your team members.
I also do traditional qualitative research, i.e. focus groups, one-to-one interviews by phone or in person, and stakeholder interviews.
I can also do desk research looking into trends, and existing documents. I am always happy to do this for teams who have more time to spare.
What size and type of business does this work for?
It works for any sized business, of any kind.
What if my team and I work with a research agency already?
I don’t want to step on any toes. I tend to pick up the smaller projects (under £10k) that research agencies aren’t interested in.
What if I already use in-house recruiters?
I would of course work with them to find the right customers to interview. You might even have a strategist who has time spare. But if you don’t, do contact me.
What if my team and I am based in another country from you?
I can speak to your team and interview customers in different time zones from wherever I am in the world.
If you would like to meet me in person, or you want me to carry out the research interviews in person, you would need to fly me over to wherever you need me to be. This would be part of the project fee.
How much does it cost?
Project fees vary, depending on the brief. In general, the minimum cost is £1k. Moving up to a maximum of around £10k for more complex research requirements. I would give you a quote with cost breakdowns before we start.
All incentive fees must be paid to interviewees before a project can start and my own fee payment terms are 15 days from invoicing.
What makes you different from the rest?
I don’t come with the expensive overheads of big agencies. That means that when you hire me, you don’t pay for office space and things like that. You pay for one man with a Mac and video editing software, who is adept at turning insight into a fully-fledged marketing communications strategy.
What if you do a project and disappear into the distance?
I run a ‘no-client-left-behind’ policy. That means that once the project is over, you can email or call me for up to 3 months afterwards for advice on how to implement it.