Introducing Simon: The Chief Apricot
Before I show you how I make the healthiest breakfast on the planet, let me tell you a bit about me…
My story began at Saatchi & Saatchi
My name is Simon Lamey and I am The Big Apricot :o). My story starts in February 2005 at Saatchi & Saatchi advertising agency (a long time before the words 'Big Apricot' had entered my head). Being one of the most famous ad agencies, it was a fine place to cut one's teeth, managing clients' advertising accounts, and helping to deliver the ads they wanted.
I started out advertising cement
Yep, it's possible to advertise cement. And then I moved onto Irish shopping centres. And then back to more cement. But as I worked my way onto 'bigger’ clients, it wasn’t as glamorous as I thought. The mix of over-inflated egos, excessive business jargon, and all-the-hours-working quickly wore thin.