If customers don't notice YOU or know about your business, they'll choose your competition instead
And this creates questions that spin around in your head: 'Who's my target audience?' 'What do I say to them?' 'How is my business any different?’
But did you realise that there’s a science to getting chosen by customers? There are no secrets to it. In fact, it’s a science that I can teach you. And no, you don't need a PhD.
So what’s the inside scoop? How do you get chosen?
WELCOME TO 'The Science Of Getting Chosen'
'The Science Of Getting Chosen' is a 5-stage marketing system that teaches you how to get customers to choose you over the competition.
The system is based on the latest thinking in marketing science and consumer psychology. It’s also based on my work for 167 large and small businesses over 13 years. Each phase goes many miles deep, and is constantly updated.
In short, you get marketing advice that's based on proven science via my free newsletter, training, eBooks and consultancy. Imagine how far you could take your business with that knowledge.
Why should you trust my approach?
I want you to 'try before you buy'.
I encourage you to read my free newsletter for as long as you want without having to risk a dime or a penny. Only once you are comfortable with my approach should you then purchase my consultancy, training or eBooks.
I don’t teach you how to get rich quick. I don’t guarantee you a gazillion email subscribers or Facebook followers in a month.
Instead, The Science Of Getting Chosen is based on rigorous research, laws of consumer behaviour and the latest marketing science. This means that you’ll get exceptional advice rooted in years of knowledge that will move your business in the right direction at the right speed for you.
my content is refreshingly unique
And that’s because it starts with a my philosophy of 'Big-Thinking first, Tactics second'.
I created The Big Apricot with a ‘Big-Thinking first, Tactics second' philosophy. Too many businesses rush the 'Big-Thinking' and instead head straight to the murky waters of short-term, tactical marketing. But without the Big-Thinking first, any business will struggle as it leaps blindly from one tactic to another. That's why my system starts with Big-Thinking and ends with smaller tactics.
If you are up for deep learning about practical, 'how-to’ marketing ideas, then this is the place for you.
WHY PEOPLE SUBSCRIBE
"LOVE IT: IT"S PACKED FULL OF APPLICABLE CONTENT, WELL-RESEARCHED AND PLENTY OF REAL-WORLD EXAMPLES AND CASE STUDIES"
- IAN THWAITES, DIRECTOR OF LEVELWATER CHARITY
"HOW REFRESHING TO BE SENT AN EMAIL IN WHICH SOMEONE HAS DARED TO WRITE GENUINE, HUMOROUS, INTELLIGENT COMMENT THAT ACTUALLY TELLS YOU SOMETHING YOU WANT TO KNOW. THANK YOU SIMON LAMEY",
- JO McCARTHY, SUMMIT MARKETING SERVICES
"FINALLY, A NEWSLETTER THAT I REALLY LIKE! IT'S FULL OF USEFUL INSIGHTS AND PRACTICAL TIPS THAT I CAN APPLY TO MY BUSINESS RIGHT AWAY."
- JONATHAN REESE, FOUNDER OF WALKLIFEBALANCE
"NEWSLETTERS ARE A WASTE OF TIME WRITTEN BY PEOPLE WHO LOVE TO TALK ABOUT THEMSELVES. SIMON'S IS SURPRISINGLY REFRESHING, FUN TO READ, AND LUCKILY DOESN"T HAVE MUCH ABOUT HIM!"
- EVAN MICHAELS, CREATIVE, MARKETEER, SOCIAL ACTIVIST"
I want you to be sure that my thinking is useful to you before you sign up to my newsletter.
You don’t want another newsletter clogging up your inbox. So please read the articles on the blog first before signing up. Or read the quotes on this page from people who already subscribe.
Once you sign up, you’ll quickly notice that I go places that most marketers don’t think to go to with their free stuff. That’s because I want you to feel that it’s a relevant, helpful newsletter that’s crafted with care every time.
SUBSCRIBE...AND YOU’LL GET A FREE COPY OF SPARTAN RESEARCH
This free eBook explains how to find your customers’ needs even without a huge market research budget.
The book summarizes for you a few hundred dollars' worth of consulting advice...and I am offering it to you for free when you subscribe to my newsletter. To sign up, just click on the subscribe button below.
Your brain is about to start buzzing with lots of great free advice
So turn off your Twitter account, close your browser tabs for a moment, and pop on your glasses.
Head over to the blog (click here).
It’s time to get reading and discovering.
Simon (aka The Chief Apricot)
P.S. WHAT DOES ALL THIS HAVE TO DO WITH APRICOTS?
Email me at email@example.com (and any other comments or questions you may have about this site) and I’ll let you know ;o)